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Superfruit sales drop in 2009


US superfruit launches fell for pomegranate, cranberry, goji and mangosteen, according to data from market analyst, Mintel, a fact some market analysts are attributing to the recession and superfruit ‘fatigue’.
26-01-2010

Data from Mintel’s Global New Products Database found pomegranate new product launches fell from 839 to 546 between 2008 and 2009, and cranberry launches fell from 282 to 163.
Goji berry launches fell from 180 to 105 while mangosteen debuts fell from 49 to 31.
One industry observer said superfruits remain a strong category and have established themselves in the mainstream market – especially in the case of pomegranate and cranberry – but the recession meant less consumers were willing to pay the premiums common in the sector.

The GDAguru says: Of course you don't have to eat "super fruits" to be healthy- take advantage of BOGOFS and other special offers on everyday fruit and veg to still have your 5 a day and stay within your budget.

With thanks to Food and Drink Europe. To read the full story go to: http://www.foodanddrinkeurope.com/Publications/Food-Beverage-Nutrition/NutraIngredients-USA.com/Consumer-Trends/Superfruit-launches-drop-in-2009/?c=wnovBUVkrGM%2BImHeNkjBXg%3D%3D&utm_source=Newsletter_Subject&utm_medium=email&utm_campaign=Newsletter%2BSubject

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