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Printable version
FSA survey finds support for one per cent milk
A Food Standards Agency (FSA) survey has found that the overwhelming majority of UK consumers consider one per cent milk to be an acceptable alternative to semi skimmed. 27-01-2010
Well established in Canada and the US, one per cent milk is a relatively new concept in the UK. It sits in between skimmed and semi-skimmed options in terms of fat content and is seen by the FSA as an effective tool in the fight to reduce consumption of saturated fats.
To gauge consumer attitudes to one per cent milk, the FSA conducted five day home trials at households across the UK, substituting semi-skimmed for one per cent milk.
While 56 per cent of survey respondents said they could taste the difference, 94 per cent said they considered one per cent milk to be an acceptable alternative.
Clair Baynton, head of nutrition at the FSA, said: “Our research shows that people are prepared to consider switching to one per cent fat milk and those who regularly use semi-skimmed like the taste as much.”
The publication of the survey marks the beginning of a £1.65m promotional campaign to persuade companies and consumers alike to make the switch to one per cent milk. With thanks to foodanddrinkeurope.com. To read the full story go to: http://www.foodanddrinkeurope.com/Publications/Food-Beverage-Nutrition/DairyReporter.com/Products/FSA-survey-finds-support-for-one-per-cent-milk/?c=wnovBUVkrGOkgY8EMtwaDQ%3D%3D&utm_source=Newsletter_Subject&utm_medium=email&utm_campaign=Newsletter%2BSubject
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